ABOUT ME
Creative professional specializing in brand experience, retail environment design, exhibition design and visual merchandising. Experienced
in developing customer-focused physical and digital experiences through showroom design, trade show activations, environmental
graphics and brand storytelling. Skilled at leading projects from concept development to execution while collaborating with executive
leadership, vendors and cross-functional teams
EXPERIENCE
2026 - NOW
PROJECT LEAD & CREATIVE DIRECTOR
QIXI Multicultural Festival 2026 - Montreal, Canada
• Conceived and developed a multicultural festival initiative designed to promote cultural exchange and community engagement across Greater Montreal.
• Led the overall project vision, including event concept development, branding strategy, visitor experience planning and stakeholder presentations.
• Created the festival's visual identity system, sponsorship packages, marketing materials, presentation decks and promotional assets.
• Developed site layouts, vendor recruitment strategies, exhibitor plans, activation concepts and experiential programming for a projected 20–30 exhibitor event.
• Prepared municipal proposal packages and coordinated communications with city representatives, community organizations, vendors and potential partners.
• Managed project timelines, budgets, vendor outreach and operational planning to support future event implementation.
• Directed creative development for environmental graphics, wayfinding concepts, photo installations and cultural engagement activities.
2023 - 2025
ART DIRECTOR
LIT Marketing inc. - Montreal, Canada
• Led creative direction for branding, retail environments and experiential marketing initiatives across multiple client accounts.
• Designed showroom environments, visual merchandising systems and customer experience journeys for kitchen, bath and home improvement brands.
• Developed environmental graphics, wayfinding systems, branded signage and product education displays.
• Directed showroom renovation projects, integrating storytelling, lifestyle presentation and customer engagement strategies.
• Led the design and execution of trade show experiences, including booth structures, visitor flow planning, promotional video content and branded merchandise development.
• Collaborated with clients, executive leadership, vendors and fabricators to ensure successful project execution from concept to installation.
• Produced concept renderings, presentation decks and marketing materials using Adobe Creative Suite and 3D visualization tools.
2021 - 2023
GRAPHIC DESIGNER | BRAND MANAGER
Divine Cabinetry - Montreal, Canada
• Worked directly with the President to lead company rebranding, website redevelopment and exhibition marketing strategies.
• Led corporate rebranding initiatives and visual identity development across print and digital platforms.
• Directed the redesign of the company website, improving visual presentation, content organization and user experience.
• Designed product catalogues, brochures, email marketing campaigns and sales materials.
• Planned and executed industry trade show participation, including booth structure concepts, visitor flow planning, environmental graphics, brand storytelling, on-site experience design and logistics coordination.
• Developed branded merchandise and marketing collateral.
• Coordinated vendors, print production and event execution.
• Supported cross-functional communication between management, sales and external partners.
2014 - 2017
PROJECT MANAGER
Vanguard Media Co., Ltd. - Beijing, China
• Responsible for the process of market research, program planning, recording, post-production and publicity
• Responsible for coordinating communication and cooperation with various graphic designers, animation designers, and video editors
• In charge of visual effects
2013 - 2014
SOCIAL MEDIA COORDINATOR | GRAPHIC DESIGNER
China Central Television Headquarter - Beijing, China
• Founder of the CCTV (National Television) new media team
• Coordinate daily several social media accounts with over 300 million subscribers
• Play a multi-tasking role in the team, responsible for the editing of text, graphic, and video
2012 - 2013
LONDON CORRESPONDENT
China Central Television Europe - London, United Kingdom
• Collect information about newsworthy events around Europe to develop story idea
• Public relation coordinator
• Liaise with potential interviewees and preparing interview questions, conduct both live and recorded interviews
EDUCATION
2019 - 2020
DEP: GRAPHIC DESIGN
Lasalle College - Canada
2011 - 2013
MASTER: GLOBAL JOURNALISM
University of Sheffield - United Kingdom
2007 - 2011
BACHELOR: JOURNALISM
Huazhong University of Science and
Technology - China